who.this.is.for icp
Founder-led service companies
Home services, trades, field service. Owner-operator. Owner is the operational bottleneck. Some tech in place, underutilized.
chance peare · founder, fractional coo
The ops layer founder-led service companies actually run on.
Start with a $997 OPS Assessment. Step up to a $2,000 productized sprint or a monthly retainer if it fits. Seven offers, three tiers, flat fees. Month-to-month, no contract. No deck. No retainer creep.
tier.01 · $997
tier.02 · $2,000 flat · sprints
tier.03 · $2–6K/mo · retainers
month-to-month · 30-day money-back
overview.v1
Operators speaking to operators.
Most ops consulting is decks. This is not. We work weekly inside your business until the work runs without us.
what.we.actually.do offers
Audit → sprint → retainer
$997 OPS Assessment. $2,000 productized sprints (SOP, Automation, KPI Dashboard). $2–6K/mo retainer tiers. Pick the smallest engagement that solves the problem.
why.this.exists origin
Roofing COO experience, productized
Built Framework Ops after scaling a founder-led roofing company as its COO. Every automation we sell was shipped in that shop first — or we do not sell it.
tier.01 · entry
Start here. $997.
The front door. Two-to-three days, written audit, 90-day plan. About half of buyers DIY from there. The other half continue and the $997 credits to their first retainer month.
tier.02 · productized sprints
Ship one thing in two weeks.
When you know the exact problem and want it fixed without retaining anyone. Flat fee. Two-to-three week window. Done.
tier.02 · sprint
SOP Sprint
$2,000 flat · 2 weeks
One department or process, fully documented and ready to roll out.
Learn more
tier.02 · sprint
Automation Build
$2,000 flat · 2–3 weeks
One workflow automated end-to-end — built, live, monitored, owned.
Learn more
tier.02 · sprint
KPI Dashboard
$2,000 flat · 2 weeks
The operational scoreboard you should be running L10s off — live, trusted, automated.
Learn more
tier.03 · fractional coo retainers
3 offers · month-to-month
Three retainer tiers. Pick the one that matches your stage.
Light, Active, or Embedded. Every tier is month-to-month with no contract — cancel any month. If we have not delivered value in the first 30 days, you get your money back. No retainer creep.
tier.03 · retainer
OPS Light
$2,000 per month
Steady, light-touch ops support — one area systematized at a time.
Learn more
★ most commontier.03 · retainer · most common
OPS Active
$4,000 per month
Active build across process, tech, and accountability — the bread-and-butter engagement.
Learn more
tier.03 · retainer · embedded
OPS Embedded
$6,000 per month
COO horsepower without a full-time hire.
Learn more
compare.options
Fractional vs. full-time vs. DIY.
No hand-waving. Here is the actual shape for a founder-led service company.
| Fractional COO | Full-time COO | DIY (founder runs ops) | |
|---|---|---|---|
| Time to first ship | 2–3 weeks | 4–6 months | whenever the founder has a Sunday |
| Cost (annualized) | $24k–$72k | $160k–$220k + benefits | mostly hidden hours |
| Ramp time | 2 weeks | 2 quarters | n/a — runs as the founder |
| AI / automation literacy | core competency | depends on hire | whatever you read this week |
| Exit clause | month-to-month, cancel anytime | severance + politics | burnout |
| Downside protection | 30-day money-back guarantee | sunk cost + severance | your hours, gone |
| Right size for | founder-led operators | companies past founder-led | pre-revenue / side hustle |
questions.v1
The questions every operator asks before booking.
If yours is not here, ask it on the intro call.
How is this different from a generic fractional COO?
We only work with founder-led service companies, and the differentiator is the ops layer + AI/automation literacy. The work is concrete — SOPs that ship, automations that run, scoreboards that get watched — not strategic deck-building.
What is the starting point if I am not sure which engagement I need?
The $997 OPS Assessment. Two to three days of focused diagnostic work, a written audit, and a 90-day plan. About half of buyers take it and DIY. The other half continue, and the $997 credits to their first retainer month.
Am I locked into a contract on the retainers?
No. All three OPS tiers are month-to-month with no contract — cancel any month. And there is a 30-day money-back guarantee: if we have not delivered real value in your first 30 days, you get that money back. No lock-in, no retainer creep.
Do you replace ServiceTitan / JobNimbus / HubSpot?
No. We build the layer around them. The reason you bought ServiceTitan was right. The reason the seams between ServiceTitan and the rest of your stack hurt is also right. Both can be true.
Who do you work with?
Founder-led service companies — home services, trades, field service. Owner-operator. Some tech in place but underutilized. If the founder is still the operating system, this is the kind of engagement that pulls them out of it.
How do you charge?
Flat fees on the productized offers (Assessment, SOP Sprint, Automation Build, KPI Dashboard — $2,000 each). Monthly retainer on the three OPS tiers. No hourly billing — we are not optimizing for hours.
next.step
Thirty minutes. No deck.
You tell us where the ops layer hurts. We tell you which of the seven offers fits — or that none of them do.